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Millennials & Makeup

2 in 5 are heavy users of the stuff.

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By: TOM BRANNA

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Millennials like their makeup; and some like lots of it. That tidbit comes from Tabs Group, an analytics firm that found younger and older millennials are heavy cosmetics buyers; i.e., those who purchase more than 10 types of products a year. For example, 44% of 18- to 24-year-olds were heavy cosmetics buyers, along with 40% of 25- to 34-year-olds. Of course, older ladies like their lipstick as well. Nearly a third of 35-to-44-year-olds were heavy cosmetics buyers, and consumers ages 65 to ...

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